Sponsors

In this perspective, the basic idea is to involve all institutional, non-governmental organizations, consumer associations and companies interested in starting a virtuous cycle of supply and demand of “sustainable” goods and services. And not only in the construction and real estate industry.

 

In fact, other industries and services which today are quickly moving toward a “green marketing” approach rotate around the “home system” (essentially building and furniture).

 

Starting with the world of nutrition, increasingly focused not only on offering “healthy” food, but also on reducing its environmental and social impact, followed by the world of white and brown appliances (low impact and energy saving products ), fi nancial services (i.e. home mortgages), insurance (fi re and theft insurances), telecoms, transport (electric cars that can be recharged at night at home and work, thanks to home automation systems such as electric storage “batteries” for use even in the house), clothing (green fashion), products for pets, and so on.

 

In this perspective, the idea is to build a “club” of the Mediterranean house, bringing together brand, companies and institutions interested in cooperating to promote the sustainable housing concept.

Therefore, the canonical distinction between “technical sponsors, partners and cultural sponsors” is less meaningful because the issue of sustainability is not just a cultural project that directly concerns only a few niche manufacturers, it is a new business model that (possibly) involves all companies and institutions looking for long term survival.