Press release
MED IN ITALY. Feeling Home in Our Planet
FOR THE FIRST TIME AN ITALIAN HOUSE AT SOLAR DECATHLON,
THE ‘OLIMPIC GAMES’ OF GREEN ARCHITECTURE
Rome, 10 September 2011. A house that produces three times the energy it consumes, that can be constructed in two days, a house that could even be useful in the aftermath of an emergency like an earthquake or helpful in a dramatic situation like that of providing shelter for refugees who are fleeing a conflict. A house that makes you feel at home in our planet, especially adapted to the heat, that has been imagined and then built to resist climate changes. One that is perfect to serve as a structure for sustainable tourism. A house designed to be built with local materials so as to blend in with all environments.
MED in Italyis the designed house produced by a team of professors and students from the University of Roma TREin partnership with the Industrial Design Laboratory of La Sapienza that will participate in the Solar Decathlon Europe, the international competition promoted by the Spanish Government and which is a real Olympic Games of green architecture. MED in Italy – described by the institutional payoff ‘Feeling Home’- will participate in the Spanish capital in September 2012 in this competition of housing prototypes together with 19 other houses coming from 14 countries: Brazil, China, Denmark, Egypt, France, Germany, Great Britain, Japan, Norway, Holland, Portugal, Romania, Spain, and Hungary.
It’s the first time in 12 years, starting from the first Solar Decathlon in 1999, that an Italian team has been chosen to compete in this worldwide competition of sustainable architecture. To win this coveted prize for being “the most ecological building of the year” contestants will have to pass 10 tests (hence the name decathlon): the challenge follows an architectural course including engineering and construction, energy efficiency, electrical energy balance, comfort conditions, house functioning, communication and social awareness, industrialization and market viability, innovation, and sustainability. For each test the prototypes will receive a score from an international jury (up to a maximum score, depending on the sector, of 80 or 120 points).
Chiara Tonelli, Med in Italy team leader emphasize one of the most innovative aspects of the house. “This is the first time that a bioclimatic house has been designed with special attention to insulation from the heat rather than from the cold. Ecological architecture has, in the last ten years, had more northern characteristics than southern, but we native to the Mediterranean have an antique tradition that we have recovered and reinterpreted in our design. Consequently, our house will remain insulated from the outside during the hottest hours of the day and will open up when the sun goes down. An open space patio will act as a refreshing area. The vast amount of traditional know-how regarding the Mediterranean region will be transformed into contemporary architecture and will be beautiful to behold. Moreover, all the technologies of low energy consumption and the use of solar panels will be added to this know-how: MED in Italy will produce more energy than it consumes”.
“Med in Italy” is a house suited to the typical climate of the Mediterranean, especially to countries along the same latitude as Sicily, to its customs and traditions. In these climates, the envelope has to exploit the day-night difference in temperature to maintain an intermediate temperature inside the building and stop sunlight from entering. So in these climates traditional constructions are made of heavy masonry to take advantage of the structure’s thermal inertia. The whole house is based on the contrast between low-tech and hi-tech construction. The low-tech part is based on walls made of a wood frame that is filled with local heavy materials. Walls act as thermal fly-wheels both in Winter and Summer. The high tech is divided in an external and an internal one. The internal one, is the "service core" of the house, that hosts kitchen and bathroom as well as the HVAC technical room. The external one is the PV envelope that protects both the roof surface and East facades of the low tech box, shadowing the south facade.
The patio of Med in Italy house and the window-shutters will be realized on wicker weaved by a craftsman firm from central Italy that has been working with this material for hundreds of years. “We decided to use the wicker weaved in order not to forget the Italian handmade design, which fits well also in an innovative house as Med in Italy is”, says Chiara Tonelli. The Italian style is based on artistic tradition, therefore a significant project partner is Massimo Catalani, an important Italian artist who will paint on the internal wall of the house a fresco inspired by the Mediterranean diet.
Med in Italy has received the High Honors of the President of the Italian Republic, the patronize of the Rome Provincial Administration and the onerous patronize by the Agricultural, Food and Forester Policies Ministery.
Partner:Casaclima Agency, Saie and Saie Energia
Sponsors:Rubner Casaclima, Frost- Italy (air-conditioning sector), Naturalia- BAU (ecological system and products for an healthy living; Italian manufacturing (research, development and innovation in the field of electronic technologies), Pico Srl (distributor for IT products); Autodesk (IT specialized company); Caspur (University computing Consortium).
Media Partners: Rai Radio2- Caterpillar (onethe most followed radio program of the Italian Radio2 network); Vanity Fair Online (Condè Nast, the second most read magazine in Italy); Repubblica Online (the most important news website in Italy; over 2 million of unique users per day).
Coming soon: the next events
Med in Italy was and will be presented in the most important Italian trade fairs on sustainability, in many events and during lectures and workshops.
Here below you can find the main ones and those to be scheduled during fall:
SAIE is a leading international building exhibition that takes place in Bologna (North of Italy) from the 5th to the 8th of October 2011. 170,000 business professionals discuss about building solutions, projects and technologies for architecture. Med in Italy model will be exhibited in the central square of the fair.
Stazione Futuro,a big exhibit that takes place in Turin from the 17th of March until the 20th of November, celebrating the 150 years of the Italian Unification. 150 innovative projects Made in Italy on internet, energy, green chemistry, waste, territory, food, health, household, work, job, space, mobility and materials. The plastic model of Med in Italy will participate to the event from the first of August until the 1st of October.
The Med in Italy Team leader Chiara Tonelli will present the TV show “La casa che verrà”. During the 10 episodes show, she will present the 19 houses that compete at the Solar Decathlon 2011 in Washington. The Tv show will start the 9th of November on ‘Leonardo’, the SKY tv Channel dedicated to architecture and housing (audience: 50.000).
Med in Italy has its own blog- hosted by our media partner Vanity Fair online- the website of one of the most read magazines in Italy.
In November Med in Italy will start a public contest on Repubblica.it (the most read news website in Italy), reaching roughly 2.3 million of people. The contest is focused on finding the best Med Menu to be served during the days of the competition in Madrid (September 2012).
To read more about Med in Italy, visit our site: www.medinitaly.euand our Twitter and Facebook page
Press Officer
Paola Richard, Silverback-Greening the Communication,
p.richard@silverback.it; mobile +39 366 1645501